Your blog post

Consistency is a key factor of course but I think the slogan has to be true and ideally uniqe in the first place. In the world of gaming , at the top would be "EA Sports: It's in the game" no doubt.

https://www.marketingweek.com/asa-ad-slogans/?cmpid=em~newsletter~breaking_news~n~n&utm_medium=em&utm_source=newsletter&utm_campaign=breaking_news