Your blog post
Segmentation, targeting and positioning.
3/20/20251 min read
"You can have the best marketing, you can have the best game, you can get rave reviews, but you're still flipping a coin as to whether it's going to blow up,"
"Discoverability" - getting players to actually find your game - is one of the biggest challenges for indie developers.
"Factors like a strong IP, strong marketing campaign, community fostering, and timing can help, but the fact is that there is luck involved,"
Yes, all the above are true but I dont think it has to come down to flipping a coin and relying on luck. You can minimise chance and risk by building games and launches on solid strategic fundamentals. From a markeing POV it usually comes down to segmentation, targeting and positioning.
Have you got the data that profiles and quantifies all the possible target segments?
Do you know which segments to target with each product?
Do you know how to reach them (its way beyond digital)?
Do you know how much it will cost to commiunicate to them effectively?
Can you project LTV and know if its worth it?
If your Marketing Dept cant answer all these questions immediately, find someone who can.